Coke in Trouble for Misleading Can

by JG

Occasionally, I’m going to write up little posts like this. Ones that I haven’t written, but find interesting enough to share on my blog, rather than just say, tweeting a link to the article. Obviously I’m not simply going to take the text and claim it as mine, I will post it in quotation form, providing links back to the original source. I’ll also usually add some commentary, but I’ll generally keep it pretty short. The inaugral post of this type comes from the Huffington Post article entitled: “White Coke Cans, Designed For Winter Holidays, Get Canned Because Drinkers Think It’s Diet“.

Coca-Cola announced that it’s canning this year’s design for white holiday season Coke cans before the holiday season even began, reports the Wall Street Journal.

The cans feature silver polar bears on a white background, and were designed, in part, to support the WWF’s efforts to conserve habitat for polar bears. But many customers found the cans hard to distinguish from Diet Coke cans, which are silver and red, causing confusion in grocery stores and restaurants alike. So Coke has decided to sub the white background for a more traditional red — though the company is keeping the polar bears.

The Huffington Post has its own anecdotal evidence to suggest the prudence of Coke’s decision to abandon the new design. Not one, but two, senior editors in our New York newsroom admitted to confusing the white regular Coke cans for Diet Coke.

So basically, too many people were confusing white with grey, and regular with diet, despite the clear absence of the word “diet” from the can itself. I guess I can understand the rationale for calling back the product, but now the WWF will no longer be able to benefit from raised awareness. What will the polar bears do?!? This all could have been avoided if Coke had just featured the polar bears on the regular red can, and everyone would’ve been happy. Maybe next time.

One last holiday note. Until January 4th, WordPress blogs have the option to make it “snow”. You may not notice it that much on my blog due to the mainly white background, but it’s there. If you’ve got a WordPress blog and want to find out how to make it snow, check out this post.

Happy Holidays everyone.

(Hit the jump for an awesomely cute video you will not regret watching. Hint: it’s a Coca-Cola polar bear commerical).